Join the Territory Website
A vibrant online platform showcasing Northern Territory lifestyle, careers, and opportunities for interstate and international talent recruitment and migration.
Client
NT Department of the Chief Minister
Services
UX research, UI design, Squiz Matrix build
Industries
Government
Date
December 2024
Challenge
Create a new, fresh, persuasive, and conversion-focused experience to attract talent and showcase the Territory’s amazing lifestyle.
It was important to ensure the navigation wasn't difficult for users to understand job pathways and relocation options.
Our solution
We created an engaging digital experience that highlights NT careers, lifestyle, and pathways for new residents.
Our team developed a modular content system allowing the government to promote priority industries, regional opportunities, and lifestyle benefits with ease. We built intuitive navigation that guides users from inspiration to action—exploring jobs, incentives, and relocation support. Bold visuals and storytelling create an emotional connection while a robust backend empowers staff to update campaigns quickly and scale future initiatives.
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