Businesss NT Website Redesign
A streamlined business support website guiding users through grants, programs, opportunities, and Northern Territory pathways.
Client
Department of Trade, Business and Asian Relations
Services
UX research, Development, Squiz Matrix build
Industries
Small business
Date
March 2025
Challenge
The previous website was difficult to navigate and overwhelmed users with complex, fragmented business information.
Content was scattered across disconnected pages, making essential programs hard to locate. Inconsistent layouts confused users trying to understand requirements. Limited search capabilities slowed task completion. Staff faced challenges managing updates, resulting in outdated material. The platform required a structured redesign aligned with business needs.
Our solution
We redesigned the platform to organise business information clearly, improving navigation, searchability, and user confidence.
We structured content around business life-cycle stages, simplifying discovery and reducing confusion. Robust filtering improved access to grants and programs. Reusable components streamlined publishing for internal teams. A clear design system established consistency, while improved search tools helped users find information supporting growth and investment.
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